Marketing to Millennials: Advice for Real Estate Agents  Marketing to Millennials: Advice for Real Estate Agents


Marketing to Millennials: Advice for Real Estate Agents

Written By: Velva Dunn
Sunday, July 28, 2019

Many millennials are at the age where they want to buy their first homes. When marketing to millennials, itrsquo;s important to understand how they communicate, and their habits and interests. Herersquo;s how to market to them.

Communicate in a >

Millennials tend to want quick responses to their questions. Find out their communication preferences and use them. This may include emails, skype, text alerts etc.

Your website should contain comprehensive information where they can learn more about the buying and selling process as well as the local market. An active blog gives the impression that you are on top of all the changes affecting local housing.

Millennials will ask plenty of questions, especially if they are buying their first home. They love to research and have access to plenty of information. If they are looking for a home in a particular neighborhood, itrsquo;s not unusual for them to look at the crime rate, check demographics, and more.

What you can do is demonstrate your in-depth knowledge of the local market to them. Start building up a >

Use the latest technology

Millennials are interested in high >

When they find a home that interests them, they will use technology to find out as much as they can about it. They will look at the aerial and street view on Google Maps. They will also closely examine 3D virtual tours. You will need to keep up with the latest technology and use it if you want to appeal to them.

Use social media platforms

If yoursquo;re going to market to millennials, itrsquo;s essential to use social media. Using Facebook Live, Snapchat or Instagram Stories will help you to reach them, especially if you come across as genuine, honest and approachable.

Instagram is particularly popular with millennials. Shoot short videos and publish them as is or add words or graphics to highlight certain points. Take a video and pin it to your profile so followers can see it every time they see your profile.

Short videos can highlight a major selling point in a house, such as a beautiful fireplace. You can even create multiple short videos of the same house, showing different features and adding text.

Millennials will connect with you if you have an interesting story to tell. Vivid, colorful, well-made videos are often the best way to tell the story about a home.

Give them evidence

Many millennials will research you online before they decide to use your services. Reviews and testimonials matter to them, as do referrals from their peers. You need to provide proof that you are worthy of their consideration.

Once yoursquo;ve managed to get their attention, they will want to see evidence to support what yoursquo;re offering to them. They want you to backup your answers with resources, like housing price comparisons and particularly want resources they can access themselves.

Like it or not, millennials are the dominating generational force in the housing market today. If you want to market to them successfully, you need to know how to appeal to them.





Copyright© 2019 Realty Times®. All Rights Reserved
BELHOUSE INTERNATIONAL
ICON Bay
900 Biscayne
Press & Awards
Updated: Thursday, August 22, 2019

Why This Might Be the Time to ...
New guidelines from the Federal Housing Administration FHA means more homebuyers may be elig...

Why You Should Replace Your Ro...
New roof installation will help with the selling of your home for several reasons. You can i...

Copyright ©2019Realty Times®. All Rights Reserved

5 razones financieras para comprar una casa según Harvard
De acuerdo a  “The Dream Lives On: the Future of Homeownership in America”....

Comprar vs Rentar
Estas son las ventajas y desventajas entre comprar o rentar, tenga en cuenta cada una de...

Miami’s flying car port is almost finished. And the flying cars are not far behind.
By Rob Wile May 17, 2019 06:51 PM, Updated May 19, 2019 08:57 PM     Read...

Miami, una de las ciudades más deseadas para invertir
Contenido Comercial | Publicado el 27 de junio de 2019 elcolombiano.com   Ubicada...

new Miami apartment complex will make it easier for you to rent
By Bianca Padró Ocasio A new downtown Miami high-rise being unveiled Tuesday...

Belhouse International In Russia, Poland, And Czech Republic
Belhouse International next stop will be in Warsaw Poland  June16/17/18, Moscow...

Rich New Yorkers are fleeing to Miami to escape high taxes.
Katie Warren     More and more rich New Yorkers are ditching the northeast...

BELHOUSE Y SU EXPANSIÓN POR EL MUNDO
Belhouse International en los últimos 3 años se ha focalizado en una dinámica,...

From the Kuwait towers to the palms of Florida
From the Kuwait towers to the palms of Florida. BelHouse International continues to expand...

BELHOUSE INTERNATIONAL POR EL MUNDO
Belhouse International en los ultimos 3 años se ha focalizado en una dinámica/activa/vigoroza/...

Resource Center
Client Login
Receive Email Alerts